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About Mydiamonds

Mydiamonds are the online specialist of loose diamonds and bespoke diamond products; offering a beautiful and affordable collection of diamonds, both unique in look and craftsmanship. Our website provides useful guidance and easy to understand jewellery education to help you find the jewellery that is perfect for your occasion.

Our philosophy is simple:

To offer high-quality diamonds and fine jewellery at outstanding value. We strive to offer you an unbeatable service and a faultless online shopping experience.

Our Heritage

Mydiamonds are part of Aurum Holdings, the largest prestige and luxury jeweller in the UK with over 200 years experience. Aurum Holdings also includes the Watches of Switzerland, Mappin & Webb and Goldsmiths brands within its portfolio. The group is proud to be the largest distributor in the world of luxury brands such as Omega, Tag Heuer and Gucci. It is also the UK's largest distributor for Rolex, Cartier and Breitling. Aurum prides itself on the excellent product range and unrivalled service that is provided across our brands.

Press announcement 28 Feb 2008

The AT&T Williams team today announced a new sponsorship partnership with Mydiamonds.com, the new diamond jewellery website to be launched shortly by Aurum Holdings, which owns Royal Jewellers Mappin & Webb, as well as Goldsmiths and Watches of Switzerland.

Mydiamonds.com has agreed a sponsorship deal that will see its logo appear on the car as well as within the team environment. Of the new partnership, Justin Stead, Chief Executive of Aurum, said, "This sponsorship deal offers an exciting, global marketing platform to launch Mydiamonds.com. It forms an important part of our strategy in establishing Mydiamonds.com as a destination online store for loose diamonds and diamond jewellery." Frank Williams, Team Principal of AT&T Williams, commented, "We are delighted to welcome Mydiamonds.com to the team and look forward to playing a significant role in the launch of this exciting development in online jewellery retailing."   About AT&T Williams F1

AT&T Williams is one of the world's leading Formula One teams. Formed in 1977 by Frank Williams and Patrick Head, the company has secured 16 FIA Formula One World Championship titles. Nine of these titles have been won in the Constructors' Championship in association with Cosworth, Honda and Renault. The remaining seven titles are Drivers' Championships, won with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.

Today, AT&T Williams F1 employs over 500 personnel at a 40ha technology campus based in the heart of the UK's "Motorsport Valley" in rural Oxfordshire. The company's core competencies are the design and manufacture of Formula One race cars, and the deployment of this expertise in running the team's entries into 18 or more Grands Prix each season. Away from the race track, AT&T WilliamsF1 has grown into a significant international business over a quarter of a century, and its achievements earned its founder, Frank Williams, a knighthood in the 1999 New Year's Honours List to augment France's highest decoration, the Legion d'Honneur. Corporately, AT&T WilliamsF1 has also been awarded two Queen's Awards for Export Achievement, and is today recognised as one of the most enduring and successful organisations in global sport.

About the car

The AT&T Williams team's 2008 season race car, the Williams Toyota FW30, took to the track for the first time at the Valencia circuit in Southern Spain on Monday 21st January.

The new car represents a clear engineering philosophy of iteration and progressive development from the competitive and reliable platform of last season's FW29. The team's Technical Director, Sam Michael explains, "With four years of regulation stability, we have a good basis to be progressive about the development of this season's car. With a good reliability record last year, we have been able to build on this quality while also turning some of our attention to clear performance objectives."

With an established technical team, the car is the product of a stable engineering base as well as settled regulations and for the first time since 2004, continuity of engine supplier with Toyota meaning that drivetrain installation has not been a resource-demanding aspect of the design process. With 8,000 mechanical releases and 35,000 manhours of design time, it is remarkable to consider that much of this work will be rendered obsolete in the next eight to twelve months.