Diamonds are cut in a variety of different shapes, both contemporary and traditional. When we talk about the ‘shape’ of a diamond, we are basically referring to its form – whether it is oval, round or pear-shaped for example. Shape is often confused with the cut, but cut refers to the way a diamond reflects light. It is this that creates its fire and brilliance.

The shape of a diamond basically comes down to personal preference. You might, for example, choose a marquise or oval shape diamond because it makes your finger appear longer. Pear-shaped diamonds on the other hand look best on smaller fingers. For earrings however, the classic round or princess shape is more often used.